This project examines how a legacy household cleaning brand can evolve through strategic product development and repositioning. By introducing an eco-friendly line featuring modular tools; Tabz, Wandz, and Pad. The system redefines convenience and sustainability for a new generation of consumers. The branding approach bridges nostalgia with modern values, positioning the line as both a continuation of a trusted legacy and a fresh, relevant choice for younger audiences beginning their own home-making journeys. Through visual identity, messaging, and product design, the project highlights how brand equity can be extended into new markets while staying emotionally resonant and culturally adaptive.